HbbTV Symposium

 

SYMPOSIUM AGENDA

Find out what is happening and when

HbbTV Symposium 2017

October 17, 2017

Day One

10:00   

Registration, coffee and demonstrations

Demo area tour, Overview of Technology Exhibition

Marco Pellegrinato, HDFI Deputy President

10:30   

HDFI official welcome           

Welcome by Benito Manlio Mari, President of HD Forum Italia (HDFI)

HbbTV Platform: The Italian Pathway

  • Moderator: Andrea M. Michelozzi, Comunicare Digitale President
  • Klaus Illgner-Fehns, HbbTV Chairman
  • Stefano Selli, CRTV Vice President
  • Benito Manlio Mari, HDFI President

11:15   

TV Market – Keynote

Paul Gray, IHS Markit: TV market review

11:45   

Country Review

  • Moderator: Paul Gray, Television Sets: Evolution, Power Shifts and Outlook
  • Atila Madakbas – Admongrel: Turkey 
  • Anitec – Italian Consumer Electronic Association: Italy 
  • Jiří Voříšek – Hybrid : Czech Republic 
  • Lefteris Kretsos – Greek Ministry of Digital Policy, Telecommmunications and Media: Greece
  • Heinrich E. Haase – HbbTV: Rest of the World

12:45   

Promoting and Marketing HbbTV services

  • Moderator: Marco Pellegrinato, Mediaset/HDFI
  • Pedro Valiente Echezarreta, Tivù : The Italian HbbTV conformance regime
  • Francesc Mas, CCMA: Progress in HbbTV and Big Data
  • James Jackson, Digital UK: Accelerating Freeview play through content centric navigation

13:30

Lunch, Networking & Demonstrations

14:30   

Making Television better for Consumers through HbbTV

  • Moderator: Sebastiano Trigila, Fub/HDFI
  • Renato Farina, Eutelsat Italia: The plus of satellite in the HbbTV ecoystem
  • Steven Power, ITV: Making Free TV better for the UK consumer
  • Ralph Edeine, Fransat Connect: Return of Experience on First HbbTV Operator Portal
  • Jason Power, Dolby

15:30   

Enhancing Television Advertising for Advertisers, Broadcasters and Consumers

  • Moderator: Oliver Botti, Fincons Group
  • Vincent Grivet, TDF: Introducing targeted advertising in BroadcastTV. The merits and limitations of HbbTV
  • Klaus Merkel, IRT: Targeted advertising, technical approaches and practical experiences
  • Sebastian Busse, Smartclip: HbbTV as the Basis for Competitive Addressable TV solutions
  • Oliver Friedrich and David Uhlmann, Google: Partnering for the Future of the Addressable TV

16:30    Coffee, Networking & Demonstrations

17:00   

Monetizing Hybrid Services

  • Moderator: Simon Trudelle, Nagra
  • Antonio Vince Staybl, Gofresh/ProSieben: How to monetize interactive HbbTV content through advertising and micropayments. A case study.
  • Lars Friedrichs, Teravolt/Reihnard Koch, Zalando: Targeted commerce on the big screen
  • Paola Colombo, Publitalia ’80: Back to basics – Looking to the future

20:00   

HbbTV Awards & Cocktail (invitation only HbbTV – HDFI – DTG – Ticket Guests)

October 18, 2017

Day Two

9:00     

Registration, coffee & demonstrations    

9:30      

Vision for HbbTV

Keynote Matthew Huntington – HbbTV Marketing and Education Group Chairman

9:45     

Free to Air Broadcasting at the Broadband Crossroads  

  • Moderator: Emilio Pucci, E-media Institute
  • Gian Paolo Tagliavia, Chief Digital Officer, RAI
  • Pier Paolo Cervi, Chief Digital Officer, Mediaset
  • Andrea Castellari, Managing Director of Viacom International Media Networks Italia
  • Alberto Sigismondi, Ceo Tivù

10:30   

Cutting Edge Innovations and Technologies

  • Moderator: Brian Paxton, Cartesian
  • Jon Piesing , TP Vision/HbbTV: Coming soon from HbbTV
  • Marco Pellegrinato, Mediaset: UHD Book 1.0 Overview of the Italian Baseline Requirements Specification
  • Matt Poole, ITV: EME ClearKey – Towards a unified pipeline
  • Nigel Megitt, BBC: Subtitle and close caption formats: EBU-TT-D, IMSC and the rest

11:15   

Coffee, Networking & Demonstrations

12:00    

Operator Applications and Content Discovery Services

  • Moderator: Jon Piesing, TP Vision
  • Teun van der Veen, TNO : Operators Apps: Towards Mass Deployment
  • Jean-Charles Verdié, Netgem/Voxtok : Vertical business with HbbTV Operator Application
  • Andy Carr, Freesat : How can broadcasters compete with global OTT providers
  • Alberto Sigismondi, Tivù : Is the OpApp an affordable way forward for broadcaster?

13:00    

Multiscreen Services

  • Moderator: Klaus Merkel, IRT
  • Luca De Bartolo, Tivù : Companion Screen Interaction
  • Mikel Zorrilla Berasategui, Vicomtech Spain : One App, Multiple Devices at the same Time. Tomorrow may be late.

13:15   

Lunch, Networking & Demonstrations

14:30    

Balancing Consumer Privacy with Service Evolution

  • Moderator: William Cooper, Informitv
  • Brian Paxton, Cartesian (Farncombe): Data Privacy and GDPR in HbbTV
  • Jon Piesing, DVB TM-MIS group: Protecting TV’s from Hacks on the Broadcast Signal

15:00    

Tools and Techniques for Developing Quality Applications

  • Moderator: Ian Medland, DTG
  • Simona Tonoli, Mediaset / Miggi Zwicklbauer, Fraunhofer Fokus : How to create HbbTV Apps without Programming one Line of Code
  • William Cooper, Informitv/Craftwork: An imperative approach to video user experiences using LUNA 
  • Juha Joki, Sofia Digital : DASH/DRM Reference application

16:00    Closing Remarks

  • Benito Manlio Mari, HDFI President
  • Matthew Huntington – HbbTV Marketing and Education Group Chairman

16:15    End of the conference

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