HbbTV Symposium



Find out what is happening and when

HbbTV Symposium 2017

October 17, 2017

Day One


Registration, coffee and demonstrations

Demo area tour, Overview of Technology Exhibition

Marco Pellegrinato, HDFI Deputy President


HDFI official welcome           

Welcome by Benito Manlio Mari, President of HD Forum Italia (HDFI)

HbbTV Platform: The Italian Pathway

  • Moderator: Andrea M. Michelozzi, Comunicare Digitale President
  • Klaus Illgner-Fehns, HbbTV Chairman
  • Stefano Selli, CRTV Vice President
  • Benito Manlio Mari, HDFI President


TV Market – Keynote

Paul Gray, IHS Markit: TV market review


Country Review

  • Moderator: Paul Gray, Television Sets: Evolution, Power Shifts and Outlook
  • Atila Madakbas – Admongrel: Turkey 
  • Anitec – Italian Consumer Electronic Association: Italy 
  • Jiří Voříšek – Hybrid : Czech Republic 
  • Lefteris Kretsos – Greek Ministry of Digital Policy, Telecommmunications and Media: Greece
  • Heinrich E. Haase – HbbTV: Rest of the World


Promoting and Marketing HbbTV services

  • Moderator: Marco Pellegrinato, Mediaset/HDFI
  • Pedro Valiente Echezarreta, Tivù : The Italian HbbTV conformance regime
  • Francesc Mas, CCMA: Progress in HbbTV and Big Data
  • James Jackson, Digital UK: Accelerating Freeview play through content centric navigation


Lunch, Networking & Demonstrations


Making Television better for Consumers through HbbTV

  • Moderator: Sebastiano Trigila, Fub/HDFI
  • Renato Farina, Eutelsat Italia: The plus of satellite in the HbbTV ecoystem
  • Steven Power, ITV: Making Free TV better for the UK consumer
  • Ralph Edeine, Fransat Connect: Return of Experience on First HbbTV Operator Portal
  • Jason Power, Dolby


Enhancing Television Advertising for Advertisers, Broadcasters and Consumers

  • Moderator: Oliver Botti, Fincons Group
  • Vincent Grivet, TDF: Introducing targeted advertising in BroadcastTV. The merits and limitations of HbbTV
  • Klaus Merkel, IRT: Targeted advertising, technical approaches and practical experiences
  • Sebastian Busse, Smartclip: HbbTV as the Basis for Competitive Addressable TV solutions
  • Oliver Friedrich and David Uhlmann, Google: Partnering for the Future of the Addressable TV

16:30    Coffee, Networking & Demonstrations


Monetizing Hybrid Services

  • Moderator: Simon Trudelle, Nagra
  • Antonio Vince Staybl, Gofresh/ProSieben: How to monetize interactive HbbTV content through advertising and micropayments. A case study.
  • Lars Friedrichs, Teravolt/Reihnard Koch, Zalando: Targeted commerce on the big screen
  • Paola Colombo, Publitalia ’80: Back to basics – Looking to the future


HbbTV Awards & Cocktail (invitation only HbbTV – HDFI – DTG – Ticket Guests)

October 18, 2017

Day Two


Registration, coffee & demonstrations    


Vision for HbbTV

Keynote Matthew Huntington – HbbTV Marketing and Education Group Chairman


Free to Air Broadcasting at the Broadband Crossroads  

  • Moderator: Emilio Pucci, E-media Institute
  • Gian Paolo Tagliavia, Chief Digital Officer, RAI
  • Pier Paolo Cervi, Chief Digital Officer, Mediaset
  • Andrea Castellari, Managing Director of Viacom International Media Networks Italia
  • Alberto Sigismondi, Ceo Tivù


Cutting Edge Innovations and Technologies

  • Moderator: Brian Paxton, Cartesian
  • Jon Piesing , TP Vision/HbbTV: Coming soon from HbbTV
  • Marco Pellegrinato, Mediaset: UHD Book 1.0 Overview of the Italian Baseline Requirements Specification
  • Matt Poole, ITV: EME ClearKey – Towards a unified pipeline
  • Nigel Megitt, BBC: Subtitle and close caption formats: EBU-TT-D, IMSC and the rest


Coffee, Networking & Demonstrations


Operator Applications and Content Discovery Services

  • Moderator: Jon Piesing, TP Vision
  • Teun van der Veen, TNO : Operators Apps: Towards Mass Deployment
  • Jean-Charles Verdié, Netgem/Voxtok : Vertical business with HbbTV Operator Application
  • Andy Carr, Freesat : How can broadcasters compete with global OTT providers
  • Alberto Sigismondi, Tivù : Is the OpApp an affordable way forward for broadcaster?


Multiscreen Services

  • Moderator: Klaus Merkel, IRT
  • Luca De Bartolo, Tivù : Companion Screen Interaction
  • Mikel Zorrilla Berasategui, Vicomtech Spain : One App, Multiple Devices at the same Time. Tomorrow may be late.


Lunch, Networking & Demonstrations


Balancing Consumer Privacy with Service Evolution

  • Moderator: William Cooper, Informitv
  • Brian Paxton, Cartesian (Farncombe): Data Privacy and GDPR in HbbTV
  • Jon Piesing, DVB TM-MIS group: Protecting TV’s from Hacks on the Broadcast Signal


Tools and Techniques for Developing Quality Applications

  • Moderator: Ian Medland, DTG
  • Simona Tonoli, Mediaset / Miggi Zwicklbauer, Fraunhofer Fokus : How to create HbbTV Apps without Programming one Line of Code
  • William Cooper, Informitv/Craftwork: An imperative approach to video user experiences using LUNA 
  • Juha Joki, Sofia Digital : DASH/DRM Reference application

16:00    Closing Remarks

  • Benito Manlio Mari, HDFI President
  • Matthew Huntington – HbbTV Marketing and Education Group Chairman

16:15    End of the conference

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